Social Media Video for Galleries
Helping galleries overcome the algorithm by producing professional video content to ultimately grow a collector base.
Turn exhibitions, artists’ new work, announcements, studio practices, artist talks and art fairs into content that engages your audience
Terry Holzgreen announcing representation by JF Chen Gallery, Los Angeles
Social media feels like a game
that you can’t quite win, and with everyone at the gallery maxed out, your iPhone videos are what you have to work with.
But… your Instagram following isn’t growing as fast as you hoped, the algorithm is stunting your views, and you’re using social media as an announcement platform instead of getting collector leads.
The solution is simple: make really effective reels that stop the scrolls.
But if it were that easy, you’d already be doing it.
There are ways to make effective social videos that get results, like this reel I made for an artist studio visit.
Sharon Kagan's Studio Visit at Vermont Studio Center with Madeline Buano
The keys to making effective social content
This reel performed so well for multiple reasons:
The story is interesting
The format of the reel is preferable for the algorithm
This artist consistently posts quality content
There is a clear action for the viewer
The video and audio is high quality
These characteristics lead to these results…
The cool thing about knowing what to do to get results is that we can aim for a goal by strategizing content, instead of posting for the sake of a post.
For example, if the ultimate goal is to get more collectors, the purpose of Instagram could be to turn viewers into email subscribers for a specific artist.
SUPPORTing your gallery with social media videos
With a marketing background and experience producing video content, managing artists’ careers and art advising, I make strategic content for the art world that reels in the right people.
how it works
Every project is built around your goals, so the “menu” is tailored for each client. Most engagements include:
- A planning call to define audience, goals and reference materials
- On-site filming
- Edited videos delivered in vertical (social) and/or horizontal (website, YouTube) formats
- Delivery within an agreed turnaround, typically one to two weeks depending on project size.
John Holmes the making of Being Perceived outdoor installation at Artville
OPTIONS
SOCIAL Reels for events or artist spotlights
Vertical video for Instagram and beyond:
- representation announcements
- new work previews
- behind-the-scenes studio footage
- collector stories
- art fair walkthroughs
- exhibitions
- artist interviews
*Options to make horizontal for YouTube or website
Ongoing Social Content
If you want a consistent presence: a monthly retainer that includes content strategy, a dedicated shoot day, editing, scheduling, optional posting, and analytics reviews, so your feed stays active and effective without it landing on your plate.
Ready to UPLEVEL YOUR SOCIAL MEDIA?
LET’S TALK